Mission/Code of Ethics

Customer Centricity

  • Provide the best possible customer experience.
  • Build relationships with our customers, making each experience more than a regular retail transaction.
  • Respect customer boundaries and treat them with the utmost respect and honor.

Privacy and Safety

  • Protect customer privacy and maintain a safe and comfortable environment for all.


  • Educate customers on our products and services, empowering them to make informed decisions.

This refined code of ethics is more concise and easier to remember, while still covering all of the important principles of the original code. It also emphasizes the importance of customer centricity, privacy, safety, and education.

Here are some specific examples of how your team can put this refined code of ethics into action:

  • Customer Centricity:
    • Greet customers warmly and smile.
    • Listen attentively to their needs and concerns.
    • Go the extra mile to help them find the right products or services.
    • Thank them for their business.
  • Privacy and Safety:
    • Keep customer information confidential.
    • Create a safe and welcoming environment for all customers.
    • Be respectful of customer boundaries.
  • Education:
    • Provide customers with accurate and helpful information about your products and services.
    • Answer their questions honestly and patiently.
    • Help them choose the best products or services for their needs.


    If you have other burning questions we weren’t able to address here, feel free to email.


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